September 2020

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Accessibility | Brand Loyalty | Data and Creativity

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Join us each month for a roundup of creative and marketing news from our team. We’ll provide a short summary of the news and you can take a look at the full article for more information straight from the source. Our goal is to bring you entertaining and helpful pieces that may inspire you to try a new tactic or approach your work in a different way.

Embedding Data in Your Creative Process

Too often data is an afterthought. Some individuals may even think it doesn’t apply to basic creative deliverables, but that thinking limits potential growth opportunities. Instead, we need to find ways to inject data early into the creative development and output process to ensure that what we deliver to clients is visually dynamic, science-based, and meets or exceeds agreed-upon metrics. This mindset will benefit both creative teams and clients—including their stakeholders— to ensure final creative that goes to market performs well and achieves business goals.

Read about how data can positively impact your creative work.

Shared by: Donnie Potter, Vice President of Interactive

Consumers Form Loyalties to New Brands they Bought in Quarantine

The coronavirus pandemic is having a lasting effect on shopping behaviors and is pushing consumers to experiment outside of their usual brand choices and methods of purchase. More than a third (39%) of respondents worldwide said they had bought from a new brand during quarantine. This insight shows the need for brands to stay on top of their customer demographics since the door may unexpectedly open to new customer sets and marketing opportunities during this unprecedented time.

Have your shopping habits changed with the pandemic?

Shared by: Audrey Wilcox, Senior Project Manager

Twitter Forms Two New Teams to Focus on Accessibility

Accessibility is critical in digital communications and is frequently an afterthought when new features are released. Twitter learned this the hard way earlier this summer when releasing a test of voice tweets without including captions. In response to this misstep, the social media giant developed two new accessibility support teams: one to support product development and one to bridge the gap in their core business functions. This demonstrated swift action to rectify the problem and put a spotlight on the need to bring accessibility to the forefront of digital feature development. If a large company like Twitter can quickly solve critical oversight, others can learn from this example and follow Twitter’s lead.

Learn more about accessibility on Twitter.

Shared by: Tracy McCrory, Senior Project Manager

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