DKY traveled to Elkhart, Indiana this September in support of an important RV industry event known as Open House. Months of product development, customer feedback, event planning, communications development and more culminated in a 3-day extravaganza designed to garner attention, buzz and orders from RV dealers.
“Open House was a big win for our team,” said Chad Reece, Director of Marketing for Winnebago’s motorized products. “We needed to make a bold statement with some significant product announcements, and I am very proud of what we accomplished.”
DKY, the WinnebagoLife.com team, and Winnebago Marketing worked closely together to deliver a full court press of communications that included several new elements:
- New Brand Campaign – A year in development, Open House marked the debut of a new brand campaign featuring print, digital, web and event elements.
- Social Media Blitz – The team behind WinnebagoLife.com orchestrated a 2-day Facebook Live event that featured pre-produced and live video content and achieved unprecedented reach and engagement.
- Public Relations Push – An outreach effort to both trade and consumer media garnered significant coverage in both B2B and B2C websites and print publications.
- Point of Sale Punch – A coordinated collection of display signage punctuated the event with consistent, branded product messages designed to reach the dealer audience.
“We were blessed with some really strong talent working on the launch event,” noted DKY co-founder and Creative Director, Mark Yaeger. “The key was working together and integrating our efforts. That teamwork led to some amazing results for Winnebago.”